Augmented Reality Strategy
"However beautiful the strategy, you should occasionally look at the results."
Winston Churchill
NEW BUSINESS DEVELOPMENT
Augmented reality, a set of technologies that superimposes digital data and images on the physical world, promises to close the gap between the wealth of digital data available to us and the physical world in which we apply it.
“AR releases untapped and uniquely human capabilities."
Michael Porter
AR is poised to enter the mainstream; according to one estimate, spending on AR technology will hit $60 billion in 2020. AR will affect companies in every industry and many other types of organizations, from universities to social enterprises. In the coming months and years, it will transform how we learn, make decisions, and interact with the physical world. It will also change how enterprises serve customers, train employees, design and create products, and manage their value chains, and, ultimately, how they compete.